Whether you're setting up your legal entity or getting ready for a fundraising round, I'm sure you've heard the acronym ESOP thrown around at least once.
If this is all new to you, here are some questions you may be asking yourself – with answers!
Jump to section:
- What is an ESOP?
- Why should I create an ESOP?
- How big should my option pool be?
- What should I know before I create an ESOP?
- At what point should a company establish an ESOP?
- Can I change my ESOP later?
- What happens if we don't distribute the entire stock options pool?
- What's a vesting schedule?
- Can I decide about stock options after formation?
- Can I cancel my ESOP?
What is an ESOP?
ESOP stands for Employee Stock Ownership Plan, and it is an employee incentive plan often used to attract top talent – think of it as an employee benefit with much better tax rates. It sets aside an amount of shares of the company, called the equity pool, and establishes the terms and conditions for offering employees an opportunity to buy company stock at a set price, according to a timeline known as vesting schedule.
Why should I create an ESOP?
Many investors require that a company has one before they consider a commitment. It is an incredibly powerful recruiting tool, seeing as stock options are something seasoned startup employees expect as part of their compensation package, and it is also a great way to create a sense of ownership shared by every member of the team.
How big should my option pool be?
It all depends on your hiring needs. If you want an A team, you will need a big enough pool for them to swim in. One key hire alone may take up a significant percentage, although most grants range from 0.05% to 0.5% per employee. Common pool size benchmarks range from 10% to 20% in early stage companies, but you shouldn't rely on benchmarks alone for this decision – make sure to check with your investors. Remember to account not only for your immediate hiring needs, but also for your longer-term ones!
What should I know before I create an ESOP?
ESOPs come from founder stock. If you and your co-founders owned 100% of the company before creating an option pool and you decided to set aside 15% for equity incentives, the co-founders’ ownership will total 85% after the plan is created. Planning on implementing an ESOP in early stages means you will have more leverage in avoiding dilution during future negotiations – that's because neither the founders nor the investors would need to compromise on shrinking their ownership percentage to make room for it.
At what point should a company establish an ESOP?
There is no hard set rule on this, but the earlier you do the better. If you plan on fundraising from international investors, the topic is likely to come up during negotiations, so having a foundation to build on top of will make things simpler – always talk to your investors and lawyers before deciding to implement one.
Can I change my ESOP later?
ESOPs can be amended with shareholder/board approval, so you can start small and later increase it should that feel more comfortable. If you’re considering amending your ESOP, make sure to check with your legal team on best practices.
What happens if we don't distribute the entire stock options pool?
An ESOP can be discontinued, but you'll definitely need legal advice to get it done. The stock pool doesn't expire, though, so you can always issue the remaining stock as part of a performance incentive for the star players in your team.
What's a vesting schedule?
A vesting schedule is the timeline for when an option grant holder will be able to purchase shares; it exists to ensure that people don't just join your company, buy shares and then leave. Most companies set a minimum tenure an employee needs to have before being eligible to start buying shares, and that tenure is known as a cliff. The most commonly seen vesting schedule is 4 years with a 1 year cliff.
Can I decide about stock options after formation?
Yes you can, and it is also opt-in with Latitud Go's company setup package, but we suggest making the decision early on to simplify fundraising, and to save the costs of having a lawyer do it for you later on.
Can I cancel my ESOP?
You can cancel the remaining shares, but not the ones already issued as an option grant – we don't want you getting in trouble. It's important to note that even if you cancel them, these shares do not return to the founders. Instead, they increase the ownership percentage of all shareholders, a rare phenomenon called reverse dilution.
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